Product Reformulation Strategy

Element’s experienced product development and innovation scientists work with organizations of all sizes from small start-up ventures to large, established manufacturers in various industries such as consumer and household, green and eco-friendly, food and beverage, and more to successfully navigate the product development process, including product reformulation and optimization.

Element offers custom product development support for a variety of products, including personal care products, cosmeceuticals, over the counter (OTC) products, nutraceuticals and supplements, consumer and industrial products, paints and coatings, and more. Element’s team of experienced scientists and formulators will act as a true partner, providing personalized solutions and support throughout every step of the process, from R&D to manufacturing to regulatory approval.

Next-gen product reformulation strategy

The process of re-creating and improving on an existing formula is reformulation. Reformulation is often used to re-create an existing formula, improve upon an existing product, or recover a previously lost formulation.

Deformulation is the first step in reformulating a product, which allows our expert scientists to identify and quantify the components within an existing formulation. Next, Element’s scientists develop a new, improved formulation, determining which components will result in an optimal final formulation that meets desired performance characteristics. Following that, our staff will work with you step by step to perfect your formulation to ensure satisfaction with the final product. Element’s team of expert formulators stay up to date on the newest innovations and can develop new reformulations of existing products to balance performance, reduce production and manufacturing costs and prioritize environmental safety.

The Element advantage

Element’s teams of engaged experts are up to date with industry trends and changes in regulatory guidance, certifications and standards, and act as an extension of your team, supporting you throughout the entire product development process. With decades of experience and a proven track record of success in custom formulation development, innovative product development and regulatory support, our teams of engaged experts stand ready to partner with you on your next project, large or small.

To learn more about our product reformulation and optimization services, or to speak with one of our experts, contact us today.